03 Visual Design for Print & Screen: Identity Design

As I began working on creating my logo, I started working with the first three letters of my name, “CAM”. I arranged the letters to look like circles, flames, and mountain peaks.

After completing the sketches on this page, I realized that I wanted my logo to have more of a clean, simple look. I also began to reconsider the use of the letters “CAM”, and began working with my initials, “CW”.

These sketches felt more interesting and exciting to me, so I began to work with them in illustrator to create first drafts. I decided to work primarily with the two versions on the right side of the bottom box.